MARKETING, CONTENT & TALENT LEADER
Building audiences through storytelling, talent partnerships, and digital strategy at the intersection of sports, entertainment, and culture.
ABOUT ME
I've spent the last 12+ years leading marketing, content, and audience growth for professional sports organizations. The best stories don't just capture attention. They create connection. Whether it's a marketing campaign, documentary, player partnership, or live event, my goal is always the same: bring people closer to the teams, athletes, talent, and experiences they care about. Today, my work spans digital marketing across social, web, app, email, text, and emerging platforms, while also leading original content, player marketing, celebrity and influencer partnerships, and large-scale campaigns.
I'm currently the Senior Director of Digital Marketing & Social Media for the Seattle Mariners. While I love building campaigns and telling stories, what I'm most proud of is the team we've built. I've always believed the best ideas come from great people, and I strive to create a culture rooted in communication, trust, and a team-first mentality where people feel empowered to do their best work and continue growing in their careers.
MEDIA & RECOGNITION
Two-time Emmy Award winner. Featured in Sports Business Journal, GeekWire, Marketing Brew, Seattle Times, and more.
FEATURED WORK
A selection of work that spans marketing, storytelling, talent partnerships.
MARINERS DIGITAL SHORTS
Launched the Mariners Digital Shorts, reviving iconic franchise ads as a social-first original content series that has grown from 8.7M to 15.8M impressions, generated revenue, and expanded to regional TV broadcast.
ENHYPEN X MARINERS
Coordinated ENHYPEN's visit to T-Mobile Park and transformed a first pitch into one of the most successful celebrity collaborations in Mariners history through original storytelling, branded merchandise, and a sold-out ticket package.
2023 MLB ALL-STAR WEEK
Led Marketing & Communications for the Mariners' 2023 All-Star Week, co-creating MLB's first-ever All-Star logo reveal campaign and driving 34M+ impressions across the week.
BRYAN WOO X LEXUS
Identified and developed a six-figure partnership between Bryan Woo and Lexus, bringing together player marketing, brand strategy, and organic storytelling to create value for the athlete, the partner, and the organization.

