My work sits at the intersection of marketing, storytelling, and talent. From original content and integrated campaigns to player marketing and brand partnerships, the projects below reflect the breadth of the work I lead and the areas I'm most passionate about.
MY WORK
CONTENT & STORYTELLING
From Emmy-winning documentaries to original player-driven series, this is the work that builds connection, shapes culture, and brings audiences closer to the people they follow.
CAMPAIGNS & STRATEGY
Big moments deserve thoughtful strategy. These campaigns combine marketing, content, and audience insights to create memorable fan experiences while driving growth, revenue, and business impact.
TALENT & BRAND PARTNERSHIPS
From launching the Mariners' player marketing and celebrity & influencer programs to developing partnerships with athletes, artists, creators, and brands, this work is centered on building relationships that go beyond a single deal or activation.