#OURCAPTAIN: DAVID WRIGHT FAREWELL
When David Wright played his final game in a Mets uniform, it marked the end of an era for the organization and its fans. As the face of the franchise for more than a decade, his final game deserved a tribute that reflected not only his career, but the impact he had on generations of Mets fans.
Our goal was to tell David's story throughout the entire day, creating a shared experience that gave fans multiple opportunities to celebrate one of the most important players in franchise history.
THE STRATEGY
We built #OurCaptain as a full-day content campaign spanning every stage of David's farewell, from his arrival at Citi Field through his final at-bat.
The campaign combined pre-produced videos, graphics, photography, written tributes, and live coverage into a single narrative that unfolded throughout the day. Former teammates, coaches, celebrities, and fans shared memories that celebrated not only David's accomplishments on the field, but the leadership, professionalism, and character that defined his career.
As the day progressed, our team captured the emotion in real time, documenting everything from pregame ceremonies to his final curtain call and ensuring fans everywhere could experience the moment alongside those inside the ballpark.
THE RESULTS
The response became one of the defining moments in Mets digital history.
More than 25 million impressions across Facebook, Twitter, and Instagram
Most engaged day in Mets social media history at the time
